Sales Manager

Job Description

We are seeking a driven and results-focused Sales Manager to lead our sales function within a growing specialist industrial and commercial surface solutions company. The successful candidate will be responsible for managing and developing a small team of sales advisers while driving new business opportunities and increasing overall sales performance.

This role requires a proactive individual who can implement effective sales strategies, develop new client relationships, and work closely with an outsourced marketing agency to generate campaigns that deliver measurable sales results.

Key Responsibilities

Sales Leadership

• Manage, motivate, and develop a team of two Sales Advisers to achieve and exceed sales targets.
• Provide coaching, guidance, and performance management to maximise team effectiveness.
• Set individual and team sales targets and monitor progress against KPIs.

Business Development

• Identify and develop new business opportunities within key markets including commercial, industrial, and specialist flooring sectors.
• Build and maintain strong relationships with contractors, specifiers, architects, and end clients.
• Generate and convert new sales leads into profitable projects.

Sales Strategy & Performance

• Develop and implement sales strategies to drive revenue growth.
• Track and report on sales metrics, pipeline activity, and conversion rates.
• Produce regular sales forecasts and performance reports for senior management.

Marketing Collaboration

• Work closely with the outsourced marketing agency to plan and execute marketing campaigns.
• Ensure campaigns generate quality leads and measurable return on investment.
• Provide feedback on campaign performance and market insights.

Customer Relationship Management

• Maintain a high standard of customer service and client engagement.
• Ensure effective follow-up on enquiries, quotations, and project opportunities.
• Support the team in negotiating and closing key deals.

Key Skills & Experience

• Proven experience in a sales management or senior sales role.
• Strong track record of delivering new business and revenue growth.
• Experience managing or mentoring a sales team.
• Excellent communication, negotiation, and leadership skills.
• Ability to analyse sales data and manage pipelines effectively.
• Self-motivated, driven, and target focused.

Salary

• £35,000 - £38,000 + OTE