Sales Manager

Job Description

We are seeking an ambitious and results-driven Sales Manager to lead and grow sales across our four core departments. This role is pivotal in driving revenue, generating new customer leads for Landscapes and Garden Maintenance, and increasing footfall to both our retail and trade locations. You will play a key role in shaping the sales strategy, developing client relationships, and representing the company with professionalism and passion for the outdoor and horticultural industries.

Key Duties

• Proactively generate new enquiries and customer leads / footfall across all departments
• Identify and pursue domestic landscape and maintenance and commercial maintenance opportunities
• Build and maintain a pipeline of prospects
• Find and develop new routes to market
• Actively seek potential new product lines for the Garden Centre and Yard, work with potential new suppliers and ensure staff are trained to sell these product lines
• Work closely with Garden Centres and Trade Yard Managers to create and implement strategies that drive increased footfall and customer spend
• Support marketing campaigns, promotions, and events that attract both retail and trade customers
• Cultivate long-term relationships with high-value clients, suppliers, contractors, and community partners
• Represent the business at garden shows, networking events, and industry exhibitions to raise brand awareness and generate leads
• Collaborate with Department Managers and Marketing to align sales strategies with operational capacity and seasonal peaks
• Provide feedback and insights to improve services and customer experience
• Track and report on sales performance, KPIs, and market trends
• Use CRM systems to manage leads, monitor follow-ups, and ensure consistent customer engagement

Key Skills & Knowledge

• Proven track record in business to customer sales, preferably in horticulture, landscaping, construction, or related industries
• Strong understanding of garden/landscape design, grounds maintenance, and retail operations
• Excellent communication, negotiation, and interpersonal skills
• Self-motivated, target-driven, and comfortable working independently and as part of a team
• Ability to analyse market trends and adjust strategies accordingly
• Full UK driving licence (essential)
• Sales or Marketing qualification or background
• Familiarity with CRM and POS systems

Salary and Benefits

• £32-35K with performance-based commission
• Company vehicle
• Staff discount
• Supportive and passionate team environment
• Company Pension
• On-site parking