Head of D2C Ecommerce

Job Description

We are recruiting for an experienced Head of D2C to lead and scale a high-growth direct-to-consumer ecommerce function within a well-established, international consumer products business. This is a high-impact leadership role where you will take ownership of the full online commercial performance, driving growth, customer experience and digital innovation across the D2C channel. As Head of D2C, you will lead the development, launch and optimisation of a modern ecommerce platform, owning the full digital trading strategy and customer journey. You will combine commercial leadership, digital strategy and hands-on execution, working cross-functionally to deliver growth across acquisition, conversion, retention and customer experience.

Key Responsibilities

• Own and develop the D2C ecommerce strategy, driving revenue growth and performance
• Lead the launch and optimisation of a Shopify-based ecommerce platform
• Manage the full online trading calendar, campaigns, promotions and product launches
• Take ownership of D2C P&L, forecasting and performance metrics
• Drive customer acquisition across paid, organic and partner channels
• Lead CRM and lifecycle marketing strategy (email, automation, segmentation)
• Optimise conversion through CRO, UX improvements and A/B testing
• Define product merchandising, pricing and online experience strategy
• Oversee fulfilment, delivery and returns performance in collaboration with operations
• Manage the wider digital ecosystem (CRM, ERP, PIM, payments, integrations)
• Lead and develop a high-performing ecommerce and digital team
• Manage external agencies and technology partners

Skills & Experience

• Proven experience in a Head of Ecommerce / D2C / Digital leadership role
• Strong experience with Shopify (similar ecommerce platforms may be considered)
• Deep knowledge of trading, CRM, CRO, acquisition and digital marketing
• Commercially driven with strong understanding of P&L and revenue growth
• Experience scaling ecommerce or digital revenue within a consumer-focused business
• Strong leadership and stakeholder management skills
• Data-driven mindset with the ability to turn insight into action

Salary and Benefits

• £70,000 – £80,000 salary
• 10% discretionary annual bonus
• Private healthcare (individual)
• Flexible / hybrid working
• Senior leadership role with high visibility and influence
• Opportunity to build and scale a D2C function from the ground up
• Work within a growing, forward-thinking consumer brand