With the job market ever changing and evolving it is vital that businesses adapt their recruitment strategies to continue to attract and retain millennial candidates.

Making up 35% of the global workforce today, millennials contribute a huge amount to businesses and their successes.

In order to continue to attract millennial candidates, organisations must tailor their recruitment processes to align with their values, preferences and motivators.

Here are our top ways you can do just that, ensuring the right candidates are seeing you:

Offer more than just money

Whilst salary is important, it isn’t the only thing millennials look for when considering their next role. They value a good work-life balance, flexibility and having a sense of purpose. When advertising
and interviewing for a role, be sure to showcase your company culture and what other benefits you offer, outside of just a good salary.

Embrace technology and change

Millennials were born just as the internet was emerging and the digital world we know today started. They are the first generation to grow up adapting to new technologies and learning along the way. With this in mind ensure you utilise social media platforms and digital marketing tools to advertise your company in a way they will respond to. You could also consider video interviews and online application tools to make the application process more appealing to them.

Emphasize growth opportunities

Personal and professional growth is another key factor for millennials. As an ambitious generation they will be looking to understand the opportunities for training, development and career progression within your organisation. Ensure you highlight any training or mentoring programmes, extra projects and a clear career plan at interview stage. This is likely to be a key
factor for them when considering an offer.

Promote a diverse and inclusive workplace

Millennials value diversity and inclusivity in the workplace. Highlight any initiatives your company has that promotes this. Do you have employee support programmes, resource groups or equal opportunity policies in place? If so, make these known during the recruitment process to make your organisation stand out from the rest.