Senior Content Marketing Executive

Job Description

Senior Content Marketing Executive

£30-32K

Portsmouth

Senior Content Marketing Executive will work with the Content Lead to enhance the quality of all communications (excluding social) as well as further establishing our brand presence.

Duties

  • React to trade performance, working at pace to deliver new activity across channels to optimise performance
  • Campaign planning and content creation of…

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Senior Content Marketing Executive

£30-32K

Portsmouth

Senior Content Marketing Executive will work with the Content Lead to enhance the quality of all communications (excluding social) as well as further establishing our brand presence.

Duties

  • React to trade performance, working at pace to deliver new activity across channels to optimise performance
  • Campaign planning and content creation of all marketing emails, web copy, point of sale and catalogue including copy writing and outsourcing of creative and production to agreed plan
  • Testing different approaches to messaging, presentation and targeting those which drive the best results and response
  • Working to the agreed ecommerce plan, create all copy for main landing pages and PDP content, including product descriptions, optimising to maximise customer engagement and commercial return
  • Content creation for all other brand story, seasonal campaign and non-trade focussed pages, including copy writing and outsourcing of creative and production to agreed plan
  • Campaign planning, content creation and delivery of all blog articles, including copy writing and outsourcing of creative and production to agreed plan, ensuring a constant flow of high quality, engaging content
  • Work with merchandising, buying and design teams to understand key product messages and ensure stories are captured and translated in an effective way for content creation
  • Coach and develop team of direct reports and manage budgets
  • Produce regular reports associated to KPIs and performance monitoring

Skills and Knowledge

  • Previous content marketing experience – minimum of 3 years
  • Experience managing a teams and budgets preferable
  • Strong organisational skills with the ability to plan and manage multiple projects and prioritise workload, with an excellent attention to detail
  • An ability to create and execute activity that engages customers
  • Skilled in writing clear, concise and grammatically correct copy to appeal to various target markets
  • Commercially minded and experienced in digital content creation
  • A clear and articulate communicator, at all levels
  • Strong team player
  • Able to work on own initiative

Job Description

Senior Content Marketing Executive

£30-32K

Portsmouth

Senior Content Marketing Executive will work with the Content Lead to enhance the quality of all communications (excluding social) as well as further establishing our brand presence.

Duties

  • React to trade performance, working at pace to deliver new activity across channels to optimise performance
  • Campaign planning and content creation of all marketing emails, web copy, point of sale and catalogue including copy writing and outsourcing of creative and production to agreed plan
  • Testing different approaches to messaging, presentation and targeting those which drive the best results and response
  • Working to the agreed ecommerce plan, create all copy for main landing pages and PDP content, including product descriptions, optimising to maximise customer engagement and commercial return
  • Content creation for all other brand story, seasonal campaign and non-trade focussed pages, including copy writing and outsourcing of creative and production to agreed plan
  • Campaign planning, content creation and delivery of all blog articles, including copy writing and outsourcing of creative and production to agreed plan, ensuring a constant flow of high quality, engaging content
  • Work with merchandising, buying and design teams to understand key product messages and ensure stories are captured and translated in an effective way for content creation
  • Coach and develop team of direct reports and manage budgets
  • Produce regular reports associated to KPIs and performance monitoring

Skills and Knowledge

  • Previous content marketing experience – minimum of 3 years
  • Experience managing a teams and budgets preferable
  • Strong organisational skills with the ability to plan and manage multiple projects and prioritise workload, with an excellent attention to detail
  • An ability to create and execute activity that engages customers
  • Skilled in writing clear, concise and grammatically correct copy to appeal to various target markets
  • Commercially minded and experienced in digital content creation
  • A clear and articulate communicator, at all levels
  • Strong team player
  • Able to work on own initiative

Job Summary

Location: Portsmouth
Salary: £30000.00 - £32000.00 Per Annum
Contract Type: Permanent
Sector: Marketing
Division: Sales & Marketing
Date: 22nd July 2021

Apply now

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Key Contact

Peter Hunt

Peter Hunt

Director

Email: Click here
Phone: 023 9232 4666

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Job Summary

Location: Portsmouth
Salary: £30000.00 - £32000.00 Per Annum
Contract Type: Permanent
Sector: Marketing
Division: Sales & Marketing
22nd July 2021

Apply now

Share this job: