Brand & Product Manager

Job Description

Brand & Product Manager

£30-35K

This role develops the direction for a category of products and manages the total portfolio of brands within a category or set of categories in order to maximise returns for the UK and Retail Channels. You will develop a thorough understanding of the market, consumer needs, product features…

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Brand & Product Manager

£30-35K

This role develops the direction for a category of products and manages the total portfolio of brands within a category or set of categories in order to maximise returns for the UK and Retail Channels. You will develop a thorough understanding of the market, consumer needs, product features and key competitors and is able to interpret market data and communicate key conclusions.

Responsibilities:

  • Manages total portfolio of brands within the category to maximise returns
  • Sets vision and direction for category
  • Establishes and communicates role of each brand within the category
  • Understands role of category to the retailer
  • Manages total portfolio of brands within the category to maximise returns
  • Interprets Market Trends and Data & communicate outs implications for each category by channel
  • Delivers Market Assessment and Business Case for proposed New Product
  • Creates Multi-Channel Marketing Plans interfacing with Trade Marketing, Digital & Experience
  • Control Advertising & Promotion (A&P) Budgets
  • Supports Retailer Range Reviews with a total Category approach

Qualifications & Experience

  • Relevant Marketing experience with track record of successful New Product launches and Consumer Marketing of minimum one consumer brand
  • Evidence of market data interpretation & application into action
  • Strong financial/business planning skills - evidence of building business case
  • Strong influencer skills
  • Communication skills : external & internal capability
  • Budgetary Management
  • Experience working in New Product Development Teams
  • Marketing agency : some past experience of writing Media & PR briefs, liaising with the Media & PR Agency and evaluating media & PR strategy response

Job Description

Brand & Product Manager

£30-35K

This role develops the direction for a category of products and manages the total portfolio of brands within a category or set of categories in order to maximise returns for the UK and Retail Channels. You will develop a thorough understanding of the market, consumer needs, product features and key competitors and is able to interpret market data and communicate key conclusions.

Responsibilities:

  • Manages total portfolio of brands within the category to maximise returns
  • Sets vision and direction for category
  • Establishes and communicates role of each brand within the category
  • Understands role of category to the retailer
  • Manages total portfolio of brands within the category to maximise returns
  • Interprets Market Trends and Data & communicate outs implications for each category by channel
  • Delivers Market Assessment and Business Case for proposed New Product
  • Creates Multi-Channel Marketing Plans interfacing with Trade Marketing, Digital & Experience
  • Control Advertising & Promotion (A&P) Budgets
  • Supports Retailer Range Reviews with a total Category approach

Qualifications & Experience

  • Relevant Marketing experience with track record of successful New Product launches and Consumer Marketing of minimum one consumer brand
  • Evidence of market data interpretation & application into action
  • Strong financial/business planning skills - evidence of building business case
  • Strong influencer skills
  • Communication skills : external & internal capability
  • Budgetary Management
  • Experience working in New Product Development Teams
  • Marketing agency : some past experience of writing Media & PR briefs, liaising with the Media & PR Agency and evaluating media & PR strategy response

Job Summary

Location: Portsmouth
Salary: £30000.00 - £35000.00 Per Annum
Contract Type: Permanent
Sector: Marketing
Division: Sales & Marketing
Date: 6th February 2019

Apply now

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Key Contact

Peter Hunt

Peter Hunt

Director

Email: Click here
Phone: 023 9232 4666

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Job Summary

Location: Portsmouth
Salary: £30000.00 - £35000.00 Per Annum
Contract Type: Permanent
Sector: Marketing
Division: Sales & Marketing
6th February 2019

Apply now

Share this job: