Digital CRM Manager

Job Description

Digital CRM Manager


Hampshire
£40-45K
Permanent

This role will drive the digital personalisation and segmentation strategy for the business, mostly focusing on email marketing and on-site experience. You will work closely with the e-Commerce and Brand teams to define and execute marketing communications. In addition, you will manage a production…




Read more

Digital CRM Manager


Hampshire
£40-45K
Permanent

This role will drive the digital personalisation and segmentation strategy for the business, mostly focusing on email marketing and on-site experience. You will work closely with the e-Commerce and Brand teams to define and execute marketing communications. In addition, you will manage a production schedule and a small team of content producers.

Key Accountabilities

  • Develop the email segmentation strategy, using data to personalise email content.
  • Create automated email programmes that are triggered based on customer interaction and events.
  • Review the email plan and add dynamic content that complements the brand messaging.
  • Match customer segments on the site to tailor their experience.
  • Test different strategies and roll out to other segments.
  • Create personalised content for key segments.
  • Manage the content production schedule, working closely with the e-Commerce and Marketing team.
  • Ensure deadlines are met and all content is created to a high standard and tested across devices.


Education and Experience

  • Bachelor`s degree preferred - preferably in a marketing discipline.
  • Extensive experience in online / e-commerce, including at least 2 years of experience in a similar digital role.
  • Strong analytical and reporting skills
  • Excellent communication and relationship building skills and ability to work in a diverse setting.
  • Creativity / innovative thinking to drive accelerated growth of the business.
  • Passion for achieving results.
  • Ability to organise, plan and prioritise ensuring deadlines are met.
  • Strong people management experience.
  • Passion, determination and energy.
  • Experience of using Email Service Providers and Content Management Systems.
  • Experience of using Emarsys and SalesForce Commerce advantageous.
  • Experience in the retail sector and / or experience working in a digital agency.

Job Description

Digital CRM Manager


Hampshire
£40-45K
Permanent

This role will drive the digital personalisation and segmentation strategy for the business, mostly focusing on email marketing and on-site experience. You will work closely with the e-Commerce and Brand teams to define and execute marketing communications. In addition, you will manage a production schedule and a small team of content producers.

Key Accountabilities

  • Develop the email segmentation strategy, using data to personalise email content.
  • Create automated email programmes that are triggered based on customer interaction and events.
  • Review the email plan and add dynamic content that complements the brand messaging.
  • Match customer segments on the site to tailor their experience.
  • Test different strategies and roll out to other segments.
  • Create personalised content for key segments.
  • Manage the content production schedule, working closely with the e-Commerce and Marketing team.
  • Ensure deadlines are met and all content is created to a high standard and tested across devices.


Education and Experience

  • Bachelor`s degree preferred - preferably in a marketing discipline.
  • Extensive experience in online / e-commerce, including at least 2 years of experience in a similar digital role.
  • Strong analytical and reporting skills
  • Excellent communication and relationship building skills and ability to work in a diverse setting.
  • Creativity / innovative thinking to drive accelerated growth of the business.
  • Passion for achieving results.
  • Ability to organise, plan and prioritise ensuring deadlines are met.
  • Strong people management experience.
  • Passion, determination and energy.
  • Experience of using Email Service Providers and Content Management Systems.
  • Experience of using Emarsys and SalesForce Commerce advantageous.
  • Experience in the retail sector and / or experience working in a digital agency.

Job Summary

Location: Hampshire
Salary: £40000.00 - £45000.00 Per Annum
Contract Type: Permanent
Sector: Marketing
Division: Sales & Marketing
Date: 9th July 2019

Apply now

Share this job:

Key Contact

Peter Hunt

Peter Hunt

Director

Email: Click here
Phone: 023 9232 4666

Apply now

Your data will be stored in accordance with our Privacy Policy (link below)
Rest assured, we’ll never SPAM you, just send occasional updates we think you’ll find interesting. For more information on how we process your data please see our Privacy Policy (link below)

Job Summary

Location: Hampshire
Salary: £40000.00 - £45000.00 Per Annum
Contract Type: Permanent
Sector: Marketing
Division: Sales & Marketing
9th July 2019

Apply now

Share this job: